Our approach

Skinova Diary is for adults (18+) who are new to Korean and Japanese skincare. Most of you have oily or breakout-prone skin, and you want to know what to buy, in what order, and whether this store is the real thing. If you've ever stared at hundreds of products wondering where to start, this is for you.

Most shops sort skincare by brand or by trend. We sort it by what you want help with: breakouts, shine, texture, sensitivity and more. You pick the concern, and we show products that are commonly used for it, in the order you'd use them.

A routine doesn't need ten steps. For most beginners, three simple ones is a good start: cleanse, refine, moisturise. Our routine builder suggests those steps and gives a reason for each pick.

We look at the job each product does in a routine, who it suits, and whether it makes sense for a beginner. We describe what a product is for in plain words, and we describe it as cosmetic care: it helps reduce the appearance of blemishes, hydrates, or soothes. We don't describe skincare as medicine.

When we're not sure a product belongs in a beginner's routine, we leave it out.

We buy from established suppliers. Our Australian supplier sends your items to us, we check your order and post it to you from Australia. That's why we can say every order ships from Australia. Read the details on Shipping and delivery.

• We won't invent reviews, ratings or "was" prices, and we won't use countdown timers or "only a few left" pressure.
• We won't promise results. Skin varies, and anyone who promises otherwise is guessing.
• We won't make you feel bad about your skin.
• We won't make medical claims. If your skin is painful, severe or not improving, a GP or dermatologist is the right person to see. See our FAQ for patch testing and what to do if a product doesn't agree with you.

Questions about a product or an order? Email support@skinovadiary.com. We reply within 1-2 business days. More about us, including our business details, is on the Contact page.